Type
COMMERCIAL
WHAT WE DID
Construction
LOCATION
NEW ROAD, WHITECHAPEL
Architect
Synthesis Architecture
Located in Aldgate/Whitechapel, New Road Hotel is an 80-bedroom boutique destination inspired by New York’s urban aesthetic. Housed in a former switches house/textile factory, the design retains original exposed brickwork and large industrial windows to flood interiors with natural light.
The hotel features a signature restaurant by Marco Pierre White, a fitness studio, and multiple social spaces—including a library and a games zone where guests can enjoy live music and pool tables.
By merging historical factory elements with modern hospitality design, New Road Hotel has transformed luxury accommodation in East London.